Posts Tagged ‘Three Traps Of Diagnosis’

Sway: Another Example of the “Chameleon Effect”

Friday, September 18th, 2009

Yesterday I wrote about how the trainees enrolled in a leadership course in the Israeli military were affected by the Chameleon Effect. Today I want to talk about another fascinating experiment described in the book Sway that demonstrates the ‘Chameleon Effect’ in action. Just to review, the ‘Chameleon Effect’ takes place when a person, or people, get influenced and change their behaviour based on how another person, or people, label them.

This experiment consisted of two parts. During the first part, fifty-one women were supposed to have a brief conversation with a men randomly assigned to them. These men and women signed up for a study on communication. The time allotted to the conversation was not long enough to engage into anything much deeper than chit-chat about the weather, past education, current work, and maybe some interests. The women were just told to sit by the phone and wait for it to ring. Each man, on the other hand, was given a sheet of paper, several minutes before the call, with the brief biography and a picture of a woman he was about to talk to.

The biographies were accurate, but the pictures were bogus and were carefully chosen by the researchers before the experiment. Half the men were given pictures of very attractive women and the other half were given pictures of ordinary looking women. As you can guess, the men gave the bio snapshot a quick glance and paid a lot more attention to the attached picture.

After reviewing the profile of the women they were about to call, the men were asked to fill out a questionnaire about their expectations regarding women’s personalities. Regardless of what was written in the bio snapshot, the men who were given pictures of very attractive women expected to talk to “sociable, poised, humorous, and socially adept women.” The group of men who were shown pictures of ordinary looking women, thought they would be chatting with “unsociable, awkward, serious, and socially inept” women. Women, of course, had no idea that this was going on.

As you can imagine, once men formed their opinions about the women they were about to talk to, they brought that bias into the conversation. When the men started talking to their women, the other, even more interesting, part of the experiment started.

During the second part, the researchers recorded the conversations of all the pairs. They then isolated women’s voices and played them to a group of twelve ordinary people who knew nothing about the study and have not met any of the participants. These twelve people were asked to fill in the same questionnaire about women’s personalities. Remarkably, they attributed the same traits to the women based on their voices alone, as the men attributed earlier based on their fake pictures.

This is an incredible example of how expectations of one person are picked up on, and, in turn, acted out by the other person. While fascinating, it is somewhat disturbing to know that once you form the expectations, they are difficult to change. My hope is that being aware of this will help me avoid this trap in the future. Or at least, by expecting the best from people, I can hopefully bring that side of them out into the open more often.

Until Monday,

V

Sway: Third Trap Of Diagnosis (or Decision Making)

Thursday, September 17th, 2009

Last week I talked about the three traps of diagnosis (or decision making). Just to recap the three traps,

Trap 1: Ignoring Objective Data
Trap 2: Giving Credit To Irrelevant Information
Trap 3: The ‘Chameleon Effect’

Earlier this week I gave you examples of the first and second traps in real life. The examples included the NBA, with how the draft pick order affects players’ careers, and the standard job interview procedure, which produces a lot of irrelevant and useless information about prospects future performance. Today I want to give you a more detailed example of the third trap of the diagnosis bias. This example, much like the other ones, comes from the book Sway, and it is about the Israeli army and a cool psychological experiment performed by Dov Eden.

The third trap is known as the ‘Chameleon Effect’. The ‘Chameleon Effect’ takes place when a person, or people, get influenced and change their behaviour based on how another person, or people, label them. This is counter-intuitive, but we are not talking about rational behaviour, are we? We are exploring irrational behaviour after-all. Now, let’s talk about this awesome experiment.

Don Eden approached the training officers who would soon be instructing a leadership development course for junior officers – pretty much grooming the leaders of tomorrow for the Israeli military. Mr. Eden informed these training officers, that based on the accumulated data on all the trainees, which included “psychological test scores, sociometric data from the previous course, and ratings by previous commanders”, each trainee was put into one of three ‘command potential’ categories: ‘high’, ‘regular’, and ‘unknown’ (for trainees with insufficient data). The training officers were told that they had to learn the names of their trainees and the associated ‘command potential’ profiles.

Now, since you know that this is an experiment, you probably figured out by now that the trainees had no idea that this was going on and that all the ‘command potential’ scores were assigned at random based on completely bogus data.

But here is the fun part. Fifteen weeks later, at the end of the course, all the trainees were taking a written test based on the materials they learned during the program. Dov Eden analysed the results of the tests and found that the trainees “whom the training officers thought had a high CP [command potential] score performed much better on the test (scoring an average of 79.98) than their ‘unknown’ and ‘regular’ counterparts (who scored 72.43 and 65.18, respectively). Simply being labeled, however arbitrarily, as having high leadership potential translated directly into actual improved ability – improved by a staggering 22.7 percent… Without realizing it, the trainees had taken on the characteristics of the diagnoses ascribed to them.” The ‘Chameleon Effect’!

Pretty cool, isn’t it?

I am sure you have heard of a similar experiment conducted in a school with ‘excellent’ teachers assigned ‘gifted’ students and achieving much better results with them than ‘average’ teachers teaching ‘troublesome’ students. Of course, like in the Mr. Eden’s experiment, teachers and students had their labels assigned at random.

So labeling is dangerous and can really affect performance. What experiences do you have with labeling? Have you labeled others based on your initial impression or some bogus statistics? Or maybe, have you been labeled in the past by someone else and suffered, or excelled, as a result?

Tomorrow I will talk about another fascinating example of the the third trap at work; this time it is about men and women!

Until next time,

V

Top 10 Most Commonly Asked Questions During A Job Interview

Wednesday, September 16th, 2009

As an extension to yesterday’s blog post, here are the 10 most commonly asked questions during a job interview according to the research done by Professor Allen Huffcutt and presented in the book Sway. This can help you prepare for your next job interview. So here are the top 10:

1. Why should I hire you?
2. What do you see yourself doing five years from now?
3. What do you consider to be your greatest strengths and weaknesses?
4. How would you describe yourself?
5. What college subject did you like the best and the least?
6. What do you know about our company?
7. Why did you decide to seek a job with our company?
8. Why did you leave your last job?
9. What do you want to earn five years from now?
10. What do you really want to do in life?

The only question that is worth asking on the list above, according to Huffcutt, is question 6. It actually will let the manager know whether or not the prospect did some research on the company. All other questions ask for a rehearsed responses from the prospect that are not necessarily honest. But if you are going in for an interview any time soon, hopefully this will help you prepare.

Until next time,

V

Sway: Second Trap Of Diagnosis (or Decision Making)

Tuesday, September 15th, 2009

Last week I talked about the three traps of diagnosis (or decision making). Just to recap the traps,

Trap 1: Ignoring Objective Data
Trap 2: Giving Credit To Irrelevant Information
Trap 3: The ‘Chameleon Effect’

Yesterday I gave you an example of the first trap hard at work in the NBA. Today I want to give you a more detailed example of the second trap of the diagnosis bias. This example is also from the book Sway, and it is about the job interview. These days many of you may be changing jobs or looking for jobs. In either case, you will likely have to go through a job interview, so you may find this interesting.

If you were to conduct a job interview, how well do you think you’ll be able to gage the prospect’s fit and their future performance in your organization? Most people think that they would be quite successful at that task. Professor Allen Huffcutt would beg to differ. Mr. Huffcutt has spent countless hours studying the different hiring practices and their effectiveness. Research in this area shows that there is very little correlation between the scores that managers assign to the prospect during the interview and the prospect’s job performance. Why does that happen?

The answer lies with the second trap – giving too much credit to irrelevant information. Most of the hiring is done based on a personal interview. And most interviews are unstructured and free-flowing in their nature. Allen Huffcutt calls it a ‘first date interview’.

During the interview the two parties get to know each other, much like two people would on a first date. Sure, the questions are different in their nature, but they are largely irrelevant to the future performance (job or relationship). None of the questions get any true indication of the prospect’s fit in the company; instead they invite standard, rehearsed answers from the prospect. The managers, however, give this irrelevant information a lot of weight, making it easy to make the wrong decision. How many times have you gone on that first date and formed a certain opinion of the person only to learn later, after you got to know the person better, that you were completely off?

The big thing that the manager wants to discover in the interview is how well he or she would get along with the prospect. It makes sense – they will be spending a lot of time together at work, so it makes sense for them to get along. The manager ends up getting along with a prospect with whom they are similar in nature, while it can be much more advantageous for the company to hire someone who is dissimilar. Dissimilar people create a more diverse environment, that, when cultivated, can produce more different, unique, interesting ideas. Similar people are unlikely to do as well because their thought processes are more similar.

Allen Huffcutt says that managers would make much better hiring decisions if they gave their prospects some standard tests that would give them an indication of how that prospect will perform in the organization. Then, out of the prospects that make the cut, the managers can conduct personal interviews to make sure the chemistry is right. Most companies, however, do not follow this guideline, even after being told about the pitfalls of having a personal interview with prospects without any aptitude tests.

Tomorrow I will give you the 10 most commonly asked questions during the job interview.

Until next time,

V

Sway: First Trap Of Diagnosis (or Decision Making)

Monday, September 14th, 2009

Last week I talked about the three traps of diagnosis (or decision making). Just to recap the traps,

Trap 1: Ignoring Objective Data
Trap 2: Giving Credit To Irrelevant Information
Trap 3: The ‘Chameleon Effect’

Today I want to give you a more detailed example of the first trap of diagnosis bias. This is the example from the book Sway which I found very fascinating. This example is about one of my favorite sports, basketball, and comes from a study of the NBA performed by Barry Staw and Ha Hoang.

Before we get into the example, let me ask you a question. What effect do you think a player’s draft pick number have on his career? When the authors of Sway posed that question, my response was ‘An insignificant one!’. Is your answer similar? I thought that what mattered was how the player played – his scoring and shooting percentage, his rebounding, his steals, his assists, his free throw percentages, his leadership, and his commitment to the team and to the game. To me it is pretty logical that it is how a player plays rather than his draft pick number that would ultimately affect his playing time, his salary, and the length of his career. Turns out I am wrong.

Now don’t get me wrong. I get how the draft works. The best players are supposed to be picked before the great players; the great players are supposed to be picked before the good players. The problem is that the tryouts that the players go through when they showcase their talents and abilities to the different teams are not the best indication of their future performance in the NBA, their commitment and dedication to the game, their coachability, and their leadership. It is rather a snap shot of players current skills and the draft is in many ways a guessing game. And what happens is that there are two player who perform exactly the same way in the league, yet they are treated differently by their coaches. And all of this comes from their draft order.

This is the first trap hard at work. As ridiculous as it sounds, the coaches ignore the objective data about the player (his playing statistics), and let their initial judgment obstruct the clear view of the situation. Players draft pick number sticks with them throughout their carriers. According to the study, a single increment in a players draft pick number decreases his playing time by 23 minutes when compared to another player with the same statistics. Staw and Hoang also point out that, again all other things being equal, a player picked in the first round would have a career lasting 3.3 years longer than a player picked in the second round. This is due to the fact that players picked later in the draft run a higher chance of being traded and then, in turn, not having their contract renewed. This is a great example of how we are reluctant to let go of the initial label that we put on a person, in spite of having obvious facts telling us a different story.

Do you think you would act differently? Well, picture the following scenario. You need to hire a contractor to replace the roof of your home. You have a choice between a contractor who shows you a certificate that tells you he finished first in college, and another contractor who has no distinguishing accomplishments. Who would you hire and who would you be willing to pay more? Now, say you hire the second contractor. Two months later you have a wind storm in your city and some shingles come off. Chances are you would say to yourself, ‘If I hired the top-of-the-class contractor, this would not happen’. You would be saying that even if they are both equally qualified and would do the same quality of a job. The only reason you would say that is because of the ’second rate’ label that you put on the hired contractor.

So, how can you avoid the first trap?

Until next time,

V

Sway: The Three Traps Of Diagnosis (or Decision Making)

Friday, September 11th, 2009

We tend to think that we always make rational decisions based on hard facts. This is actually very far off from the truth. The book Sway: The Irresistible Pull Of Irrational Behavior, written by Ori and Rom Brafman, talks about the three traps of decision making that I found totally fascinating.  Today I want to talk a little bit about the three traps and after the weekend I’ll give more detailed examples of those traps in real life.

Trap 1: Ignoring Objective Data

People often ignore facts and important quantifiable information when it comes to decision making. As you are reading this, it sounds absurd, however let me assure you that this is true. I am not saying that all people ignore all objective data, but they do ignore some of the vital and available information. We often do this when this new information goes against the positions that we have taken or the decisions that we have made.

How often have you made up your mind about a place, a person, or an event and later found some facts that contradicted your formed opinion? Now, be honest! When you heard this new information, did you give it your full attention and consideration or did you belittle it and dismissed it as probably not very important and maybe not even true?

For example, when it comes to people, we make a judgment about them long before they open their mouths – it takes as little as 38ms to form that initial opinion. After you form that opinion and decide that the person is friendly (as opposed to standoffish, for example), you will likely ignore facts that point to the contrary and embrace things that go along with your point of view. This leads us to the next trap…

Trap 2: Giving Credit To Irrelevant Information

When you form an opinion about something or someone you will pay more attention to irrelevant information as long as it reinforces your point of view. And sometimes people pay too much attention to the irrelevant information even when there is no previously formed opinion. I’ll give you an example. Have you ever bought an item that you only got because there was an attractive sales person helping you? Logically the attractiveness of the sales person should not be a factor in your decision making when making a purchase, but somehow we become irrational for the time being.

Trap 3: ‘Chameleon Effect’

‘Chameleon Effect’ is when the formed opinion of Person A about Person B affects Person B’s behaviour. And there are a lot of psychological nuances at play with the Chameleon Effect. When Person A has established an attitude towards Person B, they start acting in accordance with their opinion and emit a complimentary vibe. As a result, Person B picks up on that vibe and on the subtle body language of Person A, and responds accordingly only to meet the expectations of Person A.

To bring back the example used in description of the first trap, if your initial impression of the person is that they are cold and standoffish, when you talk to them you will be more guarded and cold yourself. They will pick up on that attitude and will be a lot less friendly than usual, to you. You will see that as confirmation of your initial assessment of that person.

I briefly described the three traps that we can often fall into when making a decision. After the weekend I will talk about more specific examples of the above three traps from Sway to give you a better understanding of them and hopefully help you avoid them in your future.

Until Monday,

V