I was browsing the web the other day and came across this ‘online pdf manual’ that caught my attention. It wasn’t very expensive – $40 – with a full-refund guarantee. I’m not new to the Internet, so I know that there are legitimate people selling things online as well as crooks. I have no problem trusting big names online, but I am somewhat careful with the little guys. Once you send them the money, you never know what kind of product you’ll get back and whether or not they will honour their money-back guarantee. Even though it wasn’t one of the big companies, it also wasn’t one of those 10-mile long web pages with colourful fake testimonials from Jake N. and Mandy B. I thought about it for a few seconds and decided against the purchase in fear of wasting $40. And then it hit me…
How many times do I waste $40 in other ways? I have no problem going to a movie with friends or going out for dinner, which adds up quickly to well over $40. Sure, I get enjoyment out of it, but the benefit is short lived and in some ways can be considered a ‘waste’. But here I was contemplating whether or not to get this manual that may actually have some ongoing benefits for some time to come. When I noticed that, I thought how interesting it was that so much thought went into getting something unfamiliar of great potential benefit vs the amount of thought that went into saying ‘yes’ to a movie.
Has this happened to anyone else? Have you thought twice maybe about buying a $15 book, only to spend $20 at a coffee house 2 hours later?
Until Monday,
V