We tend to think that we always make rational decisions based on hard facts. This is actually very far off from the truth. The book Sway: The Irresistible Pull Of Irrational Behavior, written by Ori and Rom Brafman, talks about the three traps of decision making that I found totally fascinating. Today I want to talk a little bit about the three traps and after the weekend I’ll give more detailed examples of those traps in real life.
Trap 1: Ignoring Objective Data
People often ignore facts and important quantifiable information when it comes to decision making. As you are reading this, it sounds absurd, however let me assure you that this is true. I am not saying that all people ignore all objective data, but they do ignore some of the vital and available information. We often do this when this new information goes against the positions that we have taken or the decisions that we have made.
How often have you made up your mind about a place, a person, or an event and later found some facts that contradicted your formed opinion? Now, be honest! When you heard this new information, did you give it your full attention and consideration or did you belittle it and dismissed it as probably not very important and maybe not even true?
For example, when it comes to people, we make a judgment about them long before they open their mouths – it takes as little as 38ms to form that initial opinion. After you form that opinion and decide that the person is friendly (as opposed to standoffish, for example), you will likely ignore facts that point to the contrary and embrace things that go along with your point of view. This leads us to the next trap…
Trap 2: Giving Credit To Irrelevant Information
When you form an opinion about something or someone you will pay more attention to irrelevant information as long as it reinforces your point of view. And sometimes people pay too much attention to the irrelevant information even when there is no previously formed opinion. I’ll give you an example. Have you ever bought an item that you only got because there was an attractive sales person helping you? Logically the attractiveness of the sales person should not be a factor in your decision making when making a purchase, but somehow we become irrational for the time being.
Trap 3: ‘Chameleon Effect’
‘Chameleon Effect’ is when the formed opinion of Person A about Person B affects Person B’s behaviour. And there are a lot of psychological nuances at play with the Chameleon Effect. When Person A has established an attitude towards Person B, they start acting in accordance with their opinion and emit a complimentary vibe. As a result, Person B picks up on that vibe and on the subtle body language of Person A, and responds accordingly only to meet the expectations of Person A.
To bring back the example used in description of the first trap, if your initial impression of the person is that they are cold and standoffish, when you talk to them you will be more guarded and cold yourself. They will pick up on that attitude and will be a lot less friendly than usual, to you. You will see that as confirmation of your initial assessment of that person.
I briefly described the three traps that we can often fall into when making a decision. After the weekend I will talk about more specific examples of the above three traps from Sway to give you a better understanding of them and hopefully help you avoid them in your future.
Until Monday,
V